The Fidelium-net card
The Fidelization principle
The fidelization solution Fidelium-net allows you to improve :
Customer relationship :
- Know your customers and their profiles
- Develop a long-term and personalized relationship with its customers through commercial actions and communication
Activity and attendance :
- Increase the average basket of your customers
- Increase the attendance of your loyal customers
- Conquer new customers
- increase activity by 8% and average basket by 6% on average each year *
Communication :
- Communicate with your customers according to personalized criteria to motivate purchase
- Take advantage of the network to reduce costs and target marketing actions
* (results reported for Fidelium-net equipped downtowns analyzed by research professors)
The process
- customers get a customizable card that identifies them
- they conduct credit and debit transactions
- transactions are instantly transmitted in a database
- you analyse your customers’ behaviour via CRM
- you communicate from the association’s website
- you conduct targeted communication campaigns (Emailing, SMS…)
- you analyse the impact of your campaigns on customer activity via the statistics tool