6 reasons to choose Fidelium-net

Multi-shops :

  • Point accumulation in member stores
  • Discounts available in all stores as soon as the minimum number of points is reached

Internet website :

  • Presents the business association and its functioning
  • Explains the principle of the loyalty card and the procedures for joining the loyalty program (customers or merchants)
  • Promotes activities and special operations

Customer relationship management :

  • Extranet with private access for customers, members and managers
  • Realization of marketing operations via Emailing, SMS….

Extranet :

  • Management and configuration of the loyalty program
  • Customer buying behaviour analysis (average basket statistics, purchasing frequencies, etc…)

Multi-services :

  • Reloading the card with services, customizable and specific to each store

Gift cards :

  • Gift certificates : getting free products in member shops
  • Gift voucher orders (for employees of a company, private communication operations…)

Created to facilitate the fidelization process, Fidelium-net is a system of fidelization that works with a chip card and a website. It has been developed for business associations, company networks, multi-brand groups and franchised businesses.

Fidelium-net is not a simple loyalty card system. It collects the transactions made on the cards (magnetic stripe or barcode) and then centralizes them in a database. These data are accessible via a website where customers, merchants and association managers have their own dedicated private space.

As part of our eco-responsible approach, we provide loyalty cards made of biodegradable PVC (40 months to decompose compared to more than 100 years for standard PVC).

The card usage system, initially based on banking terminals, can now be used via an Android tablet or smartphone, a WEB terminal or a dedicated terminal.

For more information on the loyalty program, you can consult the page How does it work ?

The strong competition between the players of the same economic sector weakens customer loyalty. It is hard nowadays to create a privileged relationship with clients even providing good quality services.

Why fidelize your clients?

The activity of a business often depends on a little group of loyal clients. Thus, it is important to get to know these privileged customers before recruiting new ones with the objective of fidelizing them.

Pareto Principle :

  • 20% of the clients are responsible for
  • 80% of the turnover

J. Dawkins et F. Reichheld :

  • It is 7 times more expensive to prospect than to fidelize.

Harvard Business Review :

  • On average, companies lose 50% of their customers every 5 years.

Sage :

  • 68% of customers leave you due to the lack of contact rather than other reasons

Deloitte Consulting :

  • Companies that invest in customer retention are on average 60% more profitable than their competitors