How does it work ?

Fidelization program customisable

With each purchase, a customer accumulates points on their loyalty card. From a certain number of points, they can use them to obtain discounts or vouchers in all merchants participating in the program.

The number of points accumulated and the repayment installment depend on the parity.

Parity defines

  • The amount a client must spend to obtain 1 point
  • The number of points required to benefit from a discount
  • The amount of this reduction

In the Fidelium-net system, parities can be customized for each merchant, but the value of the point remains the same.

The value of the point is the ratio between the value of the reduction and the number of points required to benefit from this reduction.

Possible parity example :

  • Credit : 3,5 € spent => 1 point credited on the card
  • Debit : 130 points already credited on the card => 10 € reduction on the next purchase

If a customer spends 29€99, they get 29.99/3.5= 8.56 => 8 points.

If a customer makes a purchase of 45€ and they already have 130 points, they can (if they want) be debited 130 points by the merchant and pay only 45-10=35€.

At the end of the month, the association (if it so wishes) invoices merchants for the points credited and refunds the amounts debited via a specific module (invoicing and automatic generation of SEPA files).

(Other examples at the bottom of the page)

Card: barcode / magnetic stripe

This is a high quality customizable card :

  • PVC or ABS quality identical to bank cards
  • Identification of the bearer via the terminal
  • City map extension, parking payment possible
  • Biodegradable, respectful of the environment : decomposes in 40 months instead of 150 years
  • One face reserved for the potential sponsors financing the card

The fidelization card becomes an advertising medium ... :

  • On the front: name of your sign or group of merchants
  • On the back: advertising medium for your partners or sponsors

Smart card reader

Verifone-Placeholder

Each point of sale is equipped with a loyalty card reader :

The ease of use and speed of processing operations were the main objectives when designing Fidelium-net.

Already used to handling banking terminals, traders quickly became familiar with the use of the card reader.

Our IP-based terminals had the same operating characteristics as other terminals.
The telecollection of daily transactions via an internet connection, worked on different types of Verifone TPE (electronic payment terminals) which was the reference on the market.

Today the system can be used via an Android tablet or smartphone, a WEB terminal or a dedicated terminal (Famoco).

Web site

Fidelium-net: System of fidelization with centralization and consultation of online information

Clients’ information is accessible through a website customized by the association of businesses (colors of the association …).

The site is like a portal with a secured access that requires a username and a password for each user.
On the website, each business can only access its own customer files while the association manages the fidelization solution as a whole: management of the businesses within the association and the clients, billing…

As transactions are instantly sent and stored in the database, the information presented on the website is always up to date.

FREE consultation of customer files

To access the information on the site there is no need to get in contact with the other association members.

The available multi criteria tool makes it easy to extract information useful for creating commercial operations: anniversary, mailing offers…

The simplicity of the navigation and an intuitive interface were our main priorities when this customer analysis tool was created..

The portal is also accessible to card owners

Clients can access their private space on the website using their own username and password.

They can consult the total number of points they have, see the different transactions they made in any member shops, obtain information on any of these businesses…

The existence of this private space increases the client’s involvement in the fidelization process.