Internettool

Internet tool

Fidelium-net: system of fidelization with centralization and consultation of the information online

The clients’ information is accessible through a website customized according to the colors of the company or directly through the company’s website.

Each user has a username and a password to access the website securely.

On the website, each business owner can only access his own customer files, while the administrator manages the fidelization solution as a whole:

  • management of the stores within the association and the clients,
  • billing,
  • ...

The information presented on the website is updated every day during the computer dump when the transfer of information is made through a phone connection.

If the smart card readers transfer the information through an internet connection (IP), the information will be updated in real time.

FREE consultation of the customer files:

The information on the site is obtained without having to have contact with the other members of the association.

 

The extraction of information is made possible by the multi criteria search tool available on the website in order to help create commercial operations: anniversary, mailing offers…

Some direct marketing tools are incorporated to the website to make up and send immediately:

  • un email
  • a publicity post
  • SMS

The simplicity of the navigation and an intuitive interface were our main priorities when this customer analysis tool was created.

The portal is also accessible to the card owners

The clients can also access their private space on the website using their own username and password.
They can consult:

  • the total of points they have
  • the different transactions they made at any of the businesses that has Fidelium-net,
  • Information on these businesses...

The existence of this private space for the client increases his involvement in the fidelization process of the business owners.

 

Interactiveterminals

Interactive terminals

They are made of a touch screen and a computer and can:

  • Exchange information through internet
  • Propose specific services to your clients
  • Pilot:
    • a loyalty card distributor
    • a smart card reader for the loyalty card
    • a smart card reader for bank cards
    • a bar code scanner
    • a ticket printer
    • an A4 format printer
    • a big screen
    • ...

With an interactive terminal located in your sales point, your client can:

  • Identify himself easily and manage personal information
  • discover promotional offers
  • discover your catalogue of products: helps the sales, expands the assortments, ...
 
  • use applications specific to your work area (for instance: virtually trying on glasses, virtually trying on new hairstyles or hair colors, help the client choose an accessory for his car...)
  • have fun: nice reception, commercial animation, promotional lottery, games,...
  • ...

Through an internet network, the interactive terminals communicate with a central server which allows you:

  • to pilot and supervise them from a distance
  • to manage the content showing on the interactive terminals, in real time and from a distance
  • to collect precise and useful statistics of use
 

Dynamicscreen display

Dynamic screen display

Communicate, inform and stimulate your customers

Using dynamic point-of-sale promotion the message you address to your customers has a much bigger impact thanks to the visibility and the attraction of this port of communication.

The management of the screens in real time inside your business ensures a reaction and fluidity in all of your in store communication operations.

Dynamic screen display in numbers

  • 88% of supplementary memorization with dynamic screen display (compared to a paper promotion)
     
 
  • 67% of the people that bought a brand say they were influenced by the dynamic screen display
  • 89% of the consumers are in favor of the dynamic screen display
  • Increase of the turnover from 3% to 30% on the products displayed
  • 10% increase of the activity on the sales points
  • From 15% to 20% diminution of the waiting feeling at the check-out


Sources KPMG - IPSOS 2009

Contact our team

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DOING SAINT-ETIENNE Le Delta - 1 Allée de l'Electronique
42000 Saint-Etienne


Tél : (+33)4 77 42 37 37
DOING CLERMONT FERRAND 10 rue Patrick Depailler
Parc Technologique La Pardieu
63000 Clermont Ferrand


Tél : (+33)4 73 60 70 09
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