Principle offidelization

Membership of the client

The client fills up a membership form at a store and obtains his loyalty card.

Development of commercial activity

Using the marketing information collected, a promotional emailing operation can be realized in a couple of clicks.

Customer’s reward

Every time the customer makes a purchase, he accumulates points on his loyalty card and gets discounts.

Customer analysis

The business owner can consult an important amount of information about his customers:

Shopping habits,
Customer catchment area,
Average buying behavior,
Shopping time periods
...

Centralization of the information

Every purchase realized at a business enhances the file of the customer that is accessible online.

A loyalty card that accumulates points

System of point accumulation

For every purchase, the client accumulates points on his loyalty card. Starting from a certain number of points, he can use them to obtain discounts.

By Working with points, Fidelium-net is perfectly suitable for other countries than France: $5 = 100 points, RD$ 100 = XXX points, etc...

Each sales point can have its own parity of points. Look at this example for a better comprehension:

In his hair salon, Mr. MARTIN gives 1 point for each € 2.30 of purchase.

The client made a purchase of € 47; therefore he accumulated 20 points on his loyalty card..

In his butcher shop, Mr. DUPONT gives 1 point for each € 1 of purchase.

The client a added up enough points on his loyalty card to get a discount.

With Fidelium-net, you can incorporate service providers in your process of fidelization.

Service Providers

On top of accumulating points, Fidelium-net possesses a function for service providers. Movie theaters, beauty salons, driving schools, pools, libraries... can also be incorporated in a fidelization process.

By incorporating service providers, associations of businesses can actually expand their group of members.

For example:

Mrs. DURAND buys 10 movie tickets that are stored on her loyalty card. She can use them upon her wish.

Mrs. DURAND goes to her favorite beauty salon to use one of the UV sessions stored beforehand on her loyalty card.