Principle offidelization
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Membership of the clientThe client fills up a membership form at a store and obtains his loyalty card. |
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Development of commercial activityUsing the marketing information collected, a promotional emailing operation can be realized in a couple of clicks. |
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Customer’s rewardEvery time the customer makes a purchase, he accumulates points on his loyalty card and gets discounts. |
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Customer analysisThe business owner can consult an important amount of information about his customers:
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Centralization of the informationEvery purchase realized at a business enhances the file of the customer that is accessible online. |
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A loyalty card that accumulates pointsSystem of point accumulationFor every purchase, the client accumulates points on his loyalty card. Starting from a certain number of points, he can use them to obtain discounts. |
By Working with points, Fidelium-net is perfectly suitable for other countries than France: $5 = 100 points, RD$ 100 = XXX points, etc... Each sales point can have its own parity of points. Look at this example for a better comprehension: |
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In his hair salon, Mr. MARTIN gives 1 point for each € 2.30 of purchase.
The client made a purchase of € 47; therefore he accumulated 20 points on his loyalty card.. |
In his butcher shop, Mr. DUPONT gives 1 point for each € 1 of purchase.
The client a added up enough points on his loyalty card to get a discount. |
With Fidelium-net, you can incorporate service providers in your process of fidelization.Service ProvidersOn top of accumulating points, Fidelium-net possesses a function for service providers. Movie theaters, beauty salons, driving schools, pools, libraries... can also be incorporated in a fidelization process. By incorporating service providers, associations of businesses can actually expand their group of members. |
For example: Mrs. DURAND buys 10 movie tickets that are stored on her loyalty card. She can use them upon her wish. Mrs. DURAND goes to her favorite beauty salon to use one of the UV sessions stored beforehand on her loyalty card. |
WebSite
Fidelium-net: System of fidelization with centralization and consultation of online informationThe clients’ information is accessible through a website customized by the association of businesses (colors of the association …). The site is like a portal with a secured access that requires a username and a password for each user. The information presented on the website is updated every day during the computer dump. FREE consultation of the customer filesThe information on the site is obtained without having to have contact with the other members of the association. |
The extraction of information is made possible by the multi criteria search tool available on the website in order to help create commercial operations: anniversary, mailing offers...
The simplicity of the navigation and an intuitive interface were our main priorities when this customer analysis tool was created.. The portal is also accessible to the card ownersThe clients can also access their private space on the website using their own username and password. They can consult the total number of points they have, see the different transactions they made at any of the businesses that has Fidelium-net, obtain information on these businesses... The existence of this private space for the client increases his involvement in the fidelization process of the business owners. |
Thematerial
A high quality customizable chip card:
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The chip card has a publicity use:
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on the front side
on the back sideSmartcard reader
Each sales point has a smart card reader:The easy use of the card and the fastness of the data processing were our primary objectives during the conception of Fidelium-net. Being already used to manipulating banking tools, the business keepers become familiar to the use of the smart card reader right away. Fidelium-net works with different types of EPT (electronic payment terminals), contact us for more information. |
Fidelium-net only needs one collection of information per day to update its database. This collection of information can be executed through an automated phone connection, or through an internet connection with an EPT under IP.
Terminals under IPThe terminals under IP present the same functioning characteristics as other terminals; the only difference is that the collection of its everyday transactions is done through an internet connection. Advantage for the business owner: no more telecommunication cost! |
CRMonline
With Fidelium-net, you can manipulate your customers’ filesUsing the information and the multi criteria search available, the business owner will know:
In the same way, the association can access the information of all of the clients of each sales point. Who is he?The business owner can access freely the information of his clients: name, last name, address and telephone number, date of birth... What is the frequency of purchase?The business owner can see all the transactions that have been realized in his store (credits, points debits,...). |
Where does he come from?The customer catchment area allows to know the marketing and publicity impact of commercial actions but also it helps conquer new geographic sectors. How much does he spend?Knowing the average buying behavior of each customer allows to reward the most loyal ones, which stimulates at the same time the less active ones. These four features are just examples, Fidelium-net doesn’t stop here: contact us to know more.
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« FIDELIUM-NET has allowed our association of businesses to renew our loyalty card in paper, conserving its advantages and combining them with innovative technologies. This way we could classify the customers of the businesses of Firminy and...
"Aiming at the economical development of the businesses of the pays d’Arles, we wanted to establish a unique system of loyalty cards for all its members. It was clear for us that the solution Fidelium-net offers is exactly what we were looking...